A tech-enabled marketplace partner that works as an embedded extension of your team across Amazon, Walmart, and TikTok Shop. We close the gap between strategy and execution, managing your seller account, or partnering on the areas where deeper expertise is needed.
01 — Services
Where brand, demand, and conversion come together. A full marketplace operation under one roof, engaged as a complete program or as the one capability your in-house team is missing. Items tagged À LA CARTE are available as stand-alone engagements.
Every capability below, run as one operation under a single P&L owner, across Amazon, Walmart, and TikTok Shop. The Marketplace Strategic Assessment is included to set the plan before we run it.
Day-to-day account management across Seller Central, Vendor Central, Walmart Marketplace, and TikTok Shop. Inventory management, account health, customer service, reputation monitoring, and operational compliance, under one P&L owner.
Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and AMC audience activation. 1P / Vendor advertising. Walmart Connect. Managed against total advertising cost of sales (TACoS) and contribution margin, not vanity ROAS.
Keyword research, listing copy, A+ Premium, Brand Store, and product video. Built around the digital shelf principles that drive organic rank: relevance, conversion velocity, and review economics.
TikTok Shop launch and scaling. Affiliate and creator partnerships. Live shopping execution. Shop Ads management. Built like a retail channel, not a content experiment.
Unauthorized seller detection & monitoring, Transparency Program enrollment, MAP enforcement, and Buy Box defense. Plus channel strategy, assortment configuration, and competitive pricing strategy, focused on market parity, price elasticity, and profitability so your channels lift each other instead of cannibalizing.
Top-down and bottom-up demand forecasting against P&L, inventory, and category trend. Strategic promotional calendar built around tentpoles, S&S cadence, and competitive windows. Category intelligence built into every engagement.
A defined engagement
Whether you're new to e-commerce or expanding across Amazon, Walmart, and TikTok Shop, the assessment is a comprehensive guide to a smooth, profitable entry or expansion, from initial setup to ongoing optimization. You walk away with a clear read on readiness and a plan you can execute.
Request a marketplace assessment →Flexible engagement models. Flat fee with performance incentives, percentage of sales with a minimum, or a fixed-scope project fee. We'll recommend the model that aligns your spend with the work that actually moves your P&L. Assessment fees vary by the number of marketplaces, assessments contracted, and products evaluated.
02 — Marketplaces
We grow brands across the largest categories on Amazon, Walmart, and TikTok Shop — and the 120+ subcategories beneath them, more than $400B in addressable market. Each category gets its own demand-planning, retail-media, and brand-protection playbook. One team. Built for outcome ownership.
The channel we've run for 20+ years — full Seller/Vendor Central, Sponsored Ads, DSP, and AMC, managed to TACoS and margin with Buy Box control built in.
Marketplace and Connect run with the same rigor as Amazon — WFS conversion, item setup, and campaigns against a real P&L on the fastest-growing US marketplace.
We run TikTok Shop like a retail channel — creator partnerships, live shopping, and affiliate programs built to convert, with the same margin discipline as the rest.
03 — Case studies
A clinically-backed vitamins and supplements brand was debuting on Amazon without any online or offline presence. By leveraging Andeza to create robust product and brand content, they established themselves as a credible and successful brand in the supplements market.
Andeza helped a pet food brand shift from indirect sales channels to directly managing its Amazon business. By implementing a comprehensive strategy that optimized product listings and efficiently managed inventory, the brand achieved meaningful growth and built a loyal Subscribe & Save customer base.
A leading pool care and backyard maintenance brand needed to grow share in subcategories where the total addressable market was contracting 13–20% year over year. Using our True Competitor Index and an advertising-to-listing feedback loop, every analyzed subcategory grew faster than its market, while SFP status held through peak season.
A division of one of the world's largest consumer-healthcare companies sold exclusively 1P to Amazon Retail. We designed and stood up a hybrid 1P/3P model, integrating 3PL, ERP, and channel-management systems, prioritizing incremental SKUs, and rebuilding campaign architecture, transforming a wholesale-reliant org into an insight-led marketplace leader.
One of America's oldest fragrance and grooming brands ran its Amazon presence through a wholesale reseller, with no control over pricing, content, or the Buy Box. We led a 12-week transition to a fully brand-owned 3P operation, Brand Registry, multi-layered advertising guided by the True Competitor Index, Subscribe & Save, and a full PDP refresh.
04 — How we work
Here's exactly what happens when a brand partners with us, from the first assessment to the day-to-day running of your account. Whether you're launching or already at scale, we optimize while the plane is flying, so you never have downtime.
From day one, in parallel, not a phase you wait through. We take the controls without breaking what works: account access, catalog audit, campaign migration, and brand-protection setup. No downtime, no going dark.
From day one, in parallelA forensic deep-dive into your category, competitive set, and P&L. For new brands it's the launch blueprint; for established brands, the audit that surfaces trapped margin.
We learn your businessWe align on your brand goals, then build the operating plan to hit them, demand forecast, channel strategy, assortment, pricing, promo calendar, and the KPIs we'll own. Built for your P&L, not a template.
We align on the goalOne dedicated team runs it all – operations, advertising, content, social commerce and brand defense.
We run it, end to endYou always know where you stand. Weekly or bi-weekly touchbases, plus MBRs and QBRs where we step back against the P&L and ask: is this still the right plan?
We compound the gainsThere's no “going dark” while we get up to speed. We're live from day one, assessing, planning, and executing in parallel, so growth compounds while the plane is flying.
Most agencies outsource the very people who run your account. We don't. Your Account Manager and Advertising Manager are in-house, same business hours, a direct line, and full accountability to your P&L. No handoffs to a team you'll never meet.
05 — Leadership
Our leadership team has extensive experience managing premier brands across all marketplaces. Their deep-rooted relationships across various marketplaces make Andeza the ideal partner in growing your business online.
Ready to grow faster—and more profitably—across Amazon, Walmart, and TikTok Shop? Schedule a strategy call and we'll review your account, pinpoint your highest-impact growth opportunities, and show you exactly where to focus next. No fluff. No generic recommendations. Just practical insights that can move revenue, margin, and market share.
We'll respond within one business day.
This privacy notice for Andeza, Inc. ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@andeza.com.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Andeza, Inc. and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We do not receive any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include the following:
Sensitive Information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: Some information, such as your Internet Protocol (IP) address and/or browser and device characteristics, is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes Log and Usage Data, Device Data, and Location Data.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, including: to request feedback; to send you marketing and promotional communications; to deliver targeted advertising; to protect our Services; to identify usage trends; to determine the effectiveness of our marketing and promotional campaigns; and to save or protect an individual's vital interest.
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.
If you are located in the EU or UK, the GDPR and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. We may rely on consent, legitimate interests, legal obligations, and vital interests. If you are located in Canada, we may process your information with your express or implied consent, and in certain exceptional cases permitted by law without your consent.
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us, including Data Analytics Services. We may also share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.
In Short: We do not knowingly collect data from or market to children under 18 years of age.
By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at info@andeza.com.
In Short: In some regions, such as the EEA, UK, and Canada, you have rights that allow you greater access to and control over your personal information.
These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, and, if applicable, to data portability. You may also have the right to object to processing and to withdraw your consent at any time. You can unsubscribe from our marketing communications at any time using the unsubscribe link in our emails or by contacting us. If you have questions about your privacy rights, email us at info@andeza.com.
Most web browsers include a Do-Not-Track ("DNT") feature. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. If a standard is adopted that we must follow in the future, we will inform you in a revised version of this privacy notice.
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California's "Shine The Light" law permits California residents to request and obtain information about categories of personal information disclosed to third parties for direct marketing purposes. California residents also have rights under the CCPA, including the right to request deletion, the right to be informed, the right to non-discrimination for exercising privacy rights, and the right to limit use and disclosure of sensitive personal information. Andeza, Inc. has not sold or shared personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.
In Short: Yes, if you are a resident of Virginia, you may be granted specific rights regarding access to and use of your personal information.
Under the Virginia Consumer Data Protection Act (CDPA), you have the right to be informed whether we are processing your personal data, to access it, to correct inaccuracies, to request deletion, to obtain a copy, and to opt out of processing for targeted advertising, the sale of personal data, or profiling. Andeza, Inc. has not sold and will not sell personal data belonging to website visitors, users, and other consumers.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
The updated version will be indicated by an updated "Revised" date and will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently.
If you have questions or comments about this notice, you may email us at info@andeza.com or contact us by post at:
Andeza, Inc.
705 170th PL SW
Lynnwood, WA 98037
United States
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at info@andeza.com.
Welcome to Andeza.com (the "Website," "we," "our," or "us"). Andeza, Inc. is a Delaware C Corporation headquartered in Washington. By accessing or using this Website, you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, please do not use the Website.
By accessing, browsing, or using the Website, you acknowledge that you have read, understood, and agree to comply with these Terms and all applicable laws and regulations.
You must be at least 18 years old, or the age of majority in your jurisdiction, to use this Website. By using the Website, you represent and warrant that you meet these requirements.
You agree to use the Website only for lawful purposes and in accordance with these Terms. You agree not to:
All content on this Website, including but not limited to text, graphics, logos, images, software, designs, and trademarks, is owned by or licensed to Andeza, Inc. and is protected by intellectual property laws.
You may not reproduce, modify, distribute, sell, or create derivative works from any Website content without prior written consent.
If you submit, upload, post, or otherwise provide content through the Website ("User Content"), you grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, modify, display, and distribute that content solely for operating and improving our services.
You represent and warrant that:
We reserve the right to remove User Content at our discretion.
If you create an account on the Website:
We reserve the right to suspend or terminate accounts that violate these Terms.
The Website may contain links to third-party websites or services. We do not control and are not responsible for the content, privacy practices, or operations of third-party websites. Your interactions with third parties are solely between you and the third party.
THE WEBSITE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO merchantability, fitness for a particular purpose, non-infringement, accuracy or reliability of content, and uninterrupted or error-free operation.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANDEZA, LLC., ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF OR INABILITY TO USE THE WEBSITE.
Our total liability for any claim arising out of these Terms shall not exceed the greater of $100 USD, or the amount you paid to us in the twelve (12) months preceding the claim.
You agree to defend, indemnify, and hold harmless Andeza, Inc. and its affiliates, employees, officers, and agents from any claims, damages, liabilities, costs, or expenses arising from your use of the Website, your violation of these Terms, or your violation of any third-party rights.
Your use of the Website is also governed by our Privacy Policy. By using the Website, you consent to the collection and use of information as described in the Privacy Policy.
We reserve the right to suspend, restrict, or terminate your access to the Website at any time, without notice, for any reason, including violation of these Terms.
We may update these Terms from time to time. Changes become effective upon posting to the Website. Continued use of the Website after changes are posted constitutes acceptance of the revised Terms.
These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in Delaware.
If you have any questions regarding these Terms, you may email us at info@andeza.com or contact us by post at:
Andeza, Inc.
PO Box 743
Bayport, NY 11705
United States