Services
Full-ServiceStand-AloneRetail MediaContent & Optimization
Marketplaces
AmazonWalmartTikTok Shop
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The Marketplace Partner for
Consumer Brands.

Strategic insights. Lasting &
measurable impact.

A tech-enabled marketplace partner that works as an embedded extension of your team across Amazon, Walmart, and TikTok Shop. We close the gap between strategy and execution, managing your seller account, or partnering on the areas where deeper expertise is needed.

We operate on
✓Amazon
✓Walmart
✓TikTok Shop
Seattle · New York

01 — Services

Specialized expertise.
Seamlessly connected.

Where brand, demand, and conversion come together. A full marketplace operation under one roof, engaged as a complete program or as the one capability your in-house team is missing. Items tagged À LA CARTE are available as stand-alone engagements.

Marketplace operations / 01

Marketplace Operations

Day-to-day account management across Seller Central, Vendor Central, Walmart Marketplace, and TikTok Shop. Inventory management, account health, customer service, reputation monitoring, and operational compliance, under one P&L owner.

  • 3P
  • 1P
  • Hybrid
  • Account Health
  • Inventory Mgmt
  • Customer Service
  • Reputation Monitoring
View breakdown
Retail media and advertising / 02

Retail Media & Demand

Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and AMC audience activation. 1P / Vendor advertising. Walmart Connect. Managed against total advertising cost of sales (TACoS) and contribution margin, not vanity ROAS.

  • À la carte
  • Sponsored Ads
  • DSP
  • 1P Vendor Ads
  • AMC
  • Walmart Connect
View breakdown
Content research and optimization / 03

Content & Digital Shelf

Keyword research, listing copy, A+ Premium, Brand Store, and product video. Built around the digital shelf principles that drive organic rank: relevance, conversion velocity, and review economics.

  • À la carte
  • Keyword Research
  • Listing Copy
  • A+ Premium
  • Brand Store
  • Product Video
View breakdown
Social commerce / 04

Social Commerce & Creator

TikTok Shop launch and scaling. Affiliate and creator partnerships. Live shopping execution. Shop Ads management. Built like a retail channel, not a content experiment.

  • À la carte
  • Shop Setup
  • Creator Network
  • Live Shopping
  • Shop Ads
  • Affiliate
View breakdown
Brand protection and strategy / 05

Brand Defense & Strategy

Unauthorized seller detection & monitoring, Transparency Program enrollment, MAP enforcement, and Buy Box defense. Plus channel strategy, assortment configuration, and competitive pricing strategy, focused on market parity, price elasticity, and profitability so your channels lift each other instead of cannibalizing.

  • À la carte
  • Unauthorized Sellers
  • MAP Enforcement
  • Buy Box Defense
  • Assortment
  • Pricing Strategy
  • DTC Alignment
View breakdown
Demand planning and analytics / 06

Demand Planning & Analytics

Top-down and bottom-up demand forecasting against P&L, inventory, and category trend. Strategic promotional calendar built around tentpoles, S&S cadence, and competitive windows. Category intelligence built into every engagement.

  • À la carte
  • Top-Down Forecast
  • Bottom-Up Forecast
  • Promo Calendar
  • S&S Strategy
  • P&L Reporting
View breakdown

A defined engagement

Marketplace Strategic Assessment

Whether you're new to e-commerce or expanding across Amazon, Walmart, and TikTok Shop, the assessment is a comprehensive guide to a smooth, profitable entry or expansion, from initial setup to ongoing optimization. You walk away with a clear read on readiness and a plan you can execute.

Request a marketplace assessment →

Channel Strategy & Assortment

  • Channel strategy & interaction, how Amazon, Walmart, and TikTok Shop should work together instead of competing.
  • Assortment configuration, the right SKUs, bundles, and variations for each marketplace.
  • Buy Box & suppression review, what's winning, what's blocked, and why.

Listings & Content Audit

  • Listing quality & compliance, titles, bullets, descriptions, and category/attribute accuracy.
  • A+ / Brand Store & imagery, what's converting and where the gaps are.
  • Search visibility & indexing, keyword coverage, organic rank, and SEO opportunity.

Advertising & Retail Media Audit

  • Account structure & spend, Sponsored Products, Brands, Display, DSP, and AMC reviewed end to end.
  • Efficiency & waste, TACoS, ACoS, wasted spend, and keyword/placement bleed.
  • Incrementality & opportunity, where ad dollars are actually driving profitable growth.

Promotions & Pricing

  • Past & current promotions, deal history, coupons, Subscribe & Save, and event performance.
  • Pricing strategy, market parity, price elasticity, margin, and MAP adherence.
  • Promo calendar, what to run, when, and at what depth to protect the P&L.

Brand Protection & Compliance

  • Unauthorized resellers, who's selling your brand and how it impacts price and perception.
  • Brand Registry & control, gating, enforcement, and ownership of the listing.
  • Brand protection strategies to protect integrity and customer trust.

Operations & Supply Chain

  • Operations & fulfillment readiness, inventory health, FBA/WFS, and in-stock risk.
  • Forecasting & replenishment, demand planning to avoid stockouts and overstock.
  • Recommendations to streamline the supply chain as you scale.

What you walk away with

Final presentation · a synopsis of readiness, opportunities, and challenges.
Implementation plan · a step-by-step roadmap tailored to your goals.
Granular data file · the data and findings behind every recommendation.

Flexible engagement models. Flat fee with performance incentives, percentage of sales with a minimum, or a fixed-scope project fee. We'll recommend the model that aligns your spend with the work that actually moves your P&L. Assessment fees vary by the number of marketplaces, assessments contracted, and products evaluated.

02 — Marketplaces

Three channels. One operating model.

We grow brands across the largest categories on Amazon, Walmart, and TikTok Shop — and the 120+ subcategories beneath them, more than $400B in addressable market. Each category gets its own demand-planning, retail-media, and brand-protection playbook. One team. Built for outcome ownership.

Amazon

Amazon

Sponsored Products · DSP · AMC

The channel we've run for 20+ years — full Seller/Vendor Central, Sponsored Ads, DSP, and AMC, managed to TACoS and margin with Buy Box control built in.

  • Retail & ops, 1P/3P strategy, catalog, inventory, and case management.
  • Advertising, Sponsored Products, Brands, Display, DSP, and AMC tuned to profit.
  • Brand defense, unauthorized seller control, MAP, and Buy Box ownership.
Amazon Ads PartnerAmazon Service ProviderAmazon Solution Provider
Walmart

Walmart

Marketplace · Connect · WFS

Marketplace and Connect run with the same rigor as Amazon — WFS conversion, item setup, and campaigns against a real P&L on the fastest-growing US marketplace.

  • Marketplace, item setup, content, pricing, and WFS fulfillment strategy.
  • Walmart Connect, Sponsored Search and display managed to margin.
  • Compliance, listing quality, Buy Box, and pricing-rule adherence.
Walmart Solution ProviderWalmart Connect Partner
TikTok Shop

TikTok Shop

Social commerce · Live · Affiliate

We run TikTok Shop like a retail channel — creator partnerships, live shopping, and affiliate programs built to convert, with the same margin discipline as the rest.

  • Creator & affiliate, sourcing, briefing, and managing the partner mix.
  • Live shopping, programming and running live events that sell.
  • Shop ads & GMV Max, paid amplification tied to contribution margin.
TikTok Shop Partner

Category-Specific Growth. Platform-Wide Scale.

01 / 09·Categories we service
Across every channel ·Amazon·Walmart·TikTok Shop

03 — Case studies

Outcomes, not impressions.

Supplement brand Amazon debut
AmazonHealth & WellnessNew Brand Launch

Transforming a new supplement brand's Amazon debut.

A clinically-backed vitamins and supplements brand was debuting on Amazon without any online or offline presence. By leveraging Andeza to create robust product and brand content, they established themselves as a credible and successful brand in the supplements market.

29.0%ACoS
$3.41ROAS
19.3%Conversion rate
Read the full case study →
Pet food brand ecommerce growth
AmazonPet FoodFull-Service

Empowering a leading pet food brand to achieve e-commerce growth.

Andeza helped a pet food brand shift from indirect sales channels to directly managing its Amazon business. By implementing a comprehensive strategy that optimized product listings and efficiently managed inventory, the brand achieved meaningful growth and built a loyal Subscribe & Save customer base.

+146%Quarterly growth
+2.7KS&S customers
Read the full case study →
Outdoor and seasonal goods brand growing Amazon market share
AmazonOutdoor & SeasonalMarket Share

Outgrowing a shrinking market through data intelligence.

A leading pool care and backyard maintenance brand needed to grow share in subcategories where the total addressable market was contracting 13–20% year over year. Using our True Competitor Index and an advertising-to-listing feedback loop, every analyzed subcategory grew faster than its market, while SFP status held through peak season.

+67%Peak share gain
+54%Units ordered
−20%Category TAM
Read the full case study →
Global consumer healthcare CPG hybrid 1P/3P marketplace build
AmazonConsumer HealthcareHybrid 1P/3P

Building a 3P capability for a global CPG leader.

A division of one of the world's largest consumer-healthcare companies sold exclusively 1P to Amazon Retail. We designed and stood up a hybrid 1P/3P model, integrating 3PL, ERP, and channel-management systems, prioritizing incremental SKUs, and rebuilding campaign architecture, transforming a wholesale-reliant org into an insight-led marketplace leader.

+100–220%MoM growth on key SKUs
WeeksNew SKU launch
100%Channel visibility
Read the full case study →
Heritage fragrance and grooming brand moving to direct 3P control
AmazonHeritage Beauty3P Transition

From reseller dependence to direct brand control.

One of America's oldest fragrance and grooming brands ran its Amazon presence through a wholesale reseller, with no control over pricing, content, or the Buy Box. We led a 12-week transition to a fully brand-owned 3P operation, Brand Registry, multi-layered advertising guided by the True Competitor Index, Subscribe & Save, and a full PDP refresh.

+84%Ad efficiency (ROAS 1.79→3.30)
+25%MoM S&S growth
+30%Projected YoY sales
Read the full case study →

04 — How we work

A method, not a template.

Here's exactly what happens when a brand partners with us, from the first assessment to the day-to-day running of your account. Whether you're launching or already at scale, we optimize while the plane is flying, so you never have downtime.

Onboard & Transition

From day one, in parallel, not a phase you wait through. We take the controls without breaking what works: account access, catalog audit, campaign migration, and brand-protection setup. No downtime, no going dark.

From day one, in parallel
01

Strategic Assessment

A forensic deep-dive into your category, competitive set, and P&L. For new brands it's the launch blueprint; for established brands, the audit that surfaces trapped margin.

We learn your business
02

Build the Plan

We align on your brand goals, then build the operating plan to hit them, demand forecast, channel strategy, assortment, pricing, promo calendar, and the KPIs we'll own. Built for your P&L, not a template.

We align on the goal
03

Execute Across Channels

One dedicated team runs it all – operations, advertising, content, social commerce and brand defense.

We run it, end to end
04

Report & Optimize

You always know where you stand. Weekly or bi-weekly touchbases, plus MBRs and QBRs where we step back against the P&L and ask: is this still the right plan?

We compound the gains

There's no “going dark” while we get up to speed. We're live from day one, assessing, planning, and executing in parallel, so growth compounds while the plane is flying.

THE FIRST SIX WEEKS Live from day one. PROFITABLE GROWTH → WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 YOUR FIRST 6 WEEKS → 1 Strategic Assessment live day one, no downtime 2 Build the Plan forecast & roadmap 3 Execute Across Channels One team runs it 4 Report & Optimize compounding, ongoing

Most agencies outsource the very people who run your account. We don't. Your Account Manager and Advertising Manager are in-house, same business hours, a direct line, and full accountability to your P&L. No handoffs to a team you'll never meet.

05 — Leadership

Operators. Not optimizers.

Our leadership team has extensive experience managing premier brands across all marketplaces. Their deep-rooted relationships across various marketplaces make Andeza the ideal partner in growing your business online.

Erika McKitterick

Erika McKitterick

Co-Founder
CEO
Adam Berkowitz

Adam Berkowitz

Co-Founder
CCO
Brad Tramunti

Brad Tramunti

Co-Founder
CSO
Chris Tulumba

Chris Tulumba

Chief Tech
Info & Security
Patrick Winters

Patrick Winters

VP
Operations
Kristin Pawlowski

Kristin Pawlowski

Sr. Director
Product & Strategy
06 — Let's talk

Talk to a Marketplace Growth Expert.

Ready to grow faster—and more profitably—across Amazon, Walmart, and TikTok Shop? Schedule a strategy call and we'll review your account, pinpoint your highest-impact growth opportunities, and show you exactly where to focus next. No fluff. No generic recommendations. Just practical insights that can move revenue, margin, and market share.

100+Years Combined
eCommerce Experience
20+Years on Amazon
3Channels, One Team

Get in touch

We'll respond within one business day.